Itongadol.- No more taking photos of advertisements with phone numbers or websites to look at later. An Israeli company is “magically” turning every commercial into an interactive experience.
The Sodyo ad tag – an Israeli-made technology that looks like a little box of nine colors — is set to disrupt the multi-billion dollar worldwide advertising market with its ability to convert every sign, television commercial, coupon or poster into an interactive advertisement.
“We’re turning the whole world interactive,” Alex Alon, cofounder of Sodyo, tells ISRAEL21c of the company’s offline-to-online (O2O) interaction.
Sodyo’s “magical” abilities are found in its patented Color Vertex Point (CVP) technology — colorful tags that can be printed or digitally displayed on any media.
Advertisements on faraway billboards, street furniture, printed posters, digital screens, in-store media, televisions, computer screens, printed magazines and product packaging featuring a Sodyo tag will come alive the moment a user points any smartphone camera at them.
The new groundbreaking technology lets smartphone cameras detect the Sodyo color box at distances ranging from 10 centimeters to more than 100 meters.
So, if you’re watching television and want to order concert tickets after seeing a commercial for your favorite band or if you’re reading an ad on the subway and want to call the number you see in the advertisement, just hold up your smartphone, point it at the ad and an interactive version of the advertisement will appear on your screen. You’ll be able to then click on the ad to call a number or click on the advertisement to surf a website.